Which matters to you more? Web design VS Web Content

While initiating a new design or redesigning the site, you may be thinking, “What should I focus on? Beautiful web design or smart web content?” Usually, it can be troubling to assemble both. However, you should be creative enough to put equal effort on both parts.

So, in the battle of web design Vs web content, how will you balance web design components and influence content for your website?

This has been a continuous debate to make Copywrites and graphic designer band in the never-ending battle. Both web design and web content have powerful arguments and both are not ready for the compromise. Truly, they complement each other and should not be in competition.

Web Design VS Web Content: Let’s get into it

Web Design VS Web content: From a web design viewpoint

Website design is both visually appealing part of the website along with its usability. It is the key making your website attractive. Also, can be claimed that what you should tell about your product and services. However, if your website has an appealing design with poor content, then it may break your website.

Undoubtedly, website design is an important factor to exist online and you cannot deny that the content is always the key metric for a site. There is less chance for the audience to look and read your web content if your site has an inapplicable design. Truly, beautiful design grabs website traffic, but visitors may leave making you rich of bounce rate if your content does not interest them. So, there is more probability that web content can be transformed compared to the web design.

Visitors can be influenced by beautiful design, but the most crucial part is to keep them updated with the appropriate information and clear about the topic content that lets you get the right attention. Keep in mind, you should eradicate heavy graphics that make your website stylish and simple. Better make the site rich of high-quality information rather than focusing on complicated design. You can also provide something exciting that makes your visitors come back to your website again and again. Simply, sell services or products for the welfare of your users.

Also, the first impression really matters and visitors look at the appearance of your website before making any decision. However, many words of your images may count they can never convey an appropriate signal of any message. An informative website content says exactly what you are willing your users to know regarding the brand, services and the way you want to help them.

It moderately guides the user toward the final action you are willing them to take which can be making a purchase, downloading your album or white paper, subscribe to your services or blogs or so on.

Web Design VS Web content: From a web content viewpoint

A beautiful web design helps to attain some traffic, but an appealing content is the main thing that engages them to the website for a long time. Even though content and web design have equal importance for your site, it will set what you want to achieve with the website first.

The utilization of high-quality content is a key ingredient building awareness, trust, convert leads and help customers to generate the leads.

When your website visitors admire and get more from your content, they are likely to visit back again. Here, your website gets dedicated visitors. To have a good website content helps your website to be listed at the foremost page of search engine. Your website appears on the top page of search engine which brings more visitors towards your website.

An informative content emphasizes a good design. It is life and main heart of a website. Mostly when you have new and fresh content applicable for the visitors it has relevance to the many. So, most of you must be in a dilemma about the proper balance between web design and content.  Developing an appealing content and following some SEO techniques surely favors your website with good rankings.

Balancing design and web content: Web design Vs Web content

Anything you do either build your own website via DIY website builder or hire a professional web designer to design your website from the ground-up, the ultimate interaction among web design and content is the main thing you should understand.

1. An appealing headline

Whether you create a landing page, a product page, a homepage or a banner, an appealing healing the main thing that influences readers. You must have read some newspaper and magazine, they use catchy headlines to pull users.

Users spend their money to solve the curiosity that headline includes. It is not good to worry about the length of your headline. Better make it appeal so that users get curious to go through it.

2. An applicable image

You must have been to a stock photography site. Even they offer images that look alike clicked for your brand. Be sure the image you use over your website are striking, well clicked and applicable for your web page.

A beautiful image which does not convey your brand message is just a waste of your effort. Better use the image of your employees, products, and videos. They surely go well reflecting and conveying a message to the visitors. Also, be sure your images are responsive and go well with any device your visitors use.

Do not forget to give a good caption to your image. A good caption provides the essence of the image and conveys the rest of the body, even when readers leaves with the gist of your message in their mind.

3. Web Design Directed by User Flows

Rather than designing all the web pages in isolation, the expert web designer makes user flow and design across what users are keen to do on your website. The concept is to plan the visitor’s potential journey where your website achieves the main goal. Those goals can be purchase, subscription or sign up form. So, create the site relevant to what users are willing to do further.

Your website design should have a purpose of making a flawless flow from a search ad and email newsletters to your home or landing page. The appearance and experience of the source and end page should be corresponding with one another. Here, the website content must have a similar tone and messages, call to action must coordinate with the user’s expectation.

What now?

So, these are all about web design VS web content. Truly, web design and web content should perfectly harmonize with each other. Yes, a beautiful web design makes your website impressive and content adds more value to search engine, engages your audiences and drive the applicable result.

So, a good design influence visitor towards your website and good content keeps makes them busy with the site. Therefore, both are the crucial factor to obtain a better ranking in the search engine result page.

Do proper research and do not favor one over another. Evaluate what works best for your website. It may look like a lot of effort. But, trust me hard work pays off. It will certainly come with the conversions and make your online life better.